“Coaching, Mentoring and Advisory Training”, 20 – 21 January 2020, Hotel Regina City, Vlore
The Coaching, Mentoring and Advisory Training Program was organized by AULEDA – Local Economic Development Agency, in the framework IDEA – Investment Development and Empowerment Action project, Interreg IPA CBC Programme “Greece – Albania 2014-2020”.
The 2-day training, which took place on Monday and Tuesday 20 – 21 January, in the premises of Regina City Hotel Vlora, gave the opportunity to 20 young people to be the next coaches and mentors for the next social enterprises, and develop their business skills. At the end of the training, the participants, after having successfully completed the whole course, will assist the expert who trained them in delivery of the Social Enterprise Acceleration Training Program, aimed at providing useful tools to organizations willing to start or scale up their social businesses, also held under the IDEA project.
Asetila Köstinger Von Sonnenland was the trainer from Austria who conducted this training. She is a creative learning entrepreneur. Also a startup founder, Export Manager, InterCultural coach and multilingual Public Speaker based in Vienna. She loves impact startups and is very passionate about women empowerment through entrepreneurship.
During the first day the focus was on impact and revenue models. Participants with the guidance of the trainee worked with concrete cases on business model canvas, divided into groups. The value proposition model, part of the Business Model Canvas was given particular importance during these workings in groups the presentations. Every participant had the opportunity to exchange ideas and experiences in different cases and situations, depending on their background.
During the second day there were more group working, giving particular importance to the customer, his recognition, personification and evaluation of all potential customers and in the market, depending on the type of startup. Participants worked in customer discovery, brainstorming ideas to create customer relationships, channels to reach their customers and finding partners that would help with the whole process. The lean startup was highlighted a couple of times during the presentation, as a circle with its three main parts: Build, Measure, Learn.
As a last session, participants had the opportunity to try an elevator pitch, which was a short description of their idea, product or company that explains the concept in a way such that any listener can understand it in a short period of time – 3 mins. This description typically explains who the thing is for, what it does, why it is needed, and how it will get done. Advantages to conducting an elevator pitch include convenience and simplicity.
At the end these 20 participants were awarded with a certificate. But the training doesn’t end here. The participants, that successfully completed the whole course, will assist the expert who trained them in delivery the Social Enterprise Acceleration Training Program, aimed at providing useful tools to organizations willing to start or scale up their social businesses, also organized under the IDEA project.